At UGCcreator.com, I have gained experience in securing deals for creators and Direct-to-Consumer (DTC) brands. This experience has given me valuable insights into the role of User Generated Content (UGC) in DTC brands.
Here are a few insights & samples of UGC angles that work out well for DTC brands.
- GF/BF Angle: Use the opposite sex’s perspective to narrate the story. It’s effective across various industries.
- Rant: Start a rant about a relevant topic. It prepares viewers for a problem > solution structure.
- Stitch Incoming: Specifically for objection busting. Start with a complaint and address it confidently.
- .5 View: Use a unique camera perspective and POV style to showcase a product’s use in everyday life.
- Publication or Research Green Screen: Highlight recent studies that validate your product’s effectiveness.
- Split Screen with ASMR Video: Use high-definition video on one side and UGC video on the other to engage viewers.
- Us vs. Them (+humor): Compare your product’s features and benefits with the competition’s, adding humor for more success
- Unboxing Videos: Encourage consumers to share their product unboxing experiences.
- Before and After Shots: Demonstrates the effectiveness of your product over time.
- Product Demos in lifestyle content: Show how your product is used in real-life situations.
- Hashtag Challenge or Contest: Create a challenge or contest around your product to engage users.
These angles can help your brand connect with the audience, driving meaningful results.
Other UGC Usage & Format For DTC Brands
When we think of User Generated Content (UGC), we often think of post-purchase activities like video reviews and ads. However, UGC is much more pervasive and occurs at multiple points in the consumer journey.
Before making a purchase, users often search for the brand on platforms like Google, TikTok, Pinterest, and more for alternatives, inspiration, and validation.
This pre-purchase user-generated content (UGC) is crucial, perhaps even more so than other forms, as it shapes consumers’ perception of the brand and influences their purchasing decisions.
Here are a few points that most direct-to-consumer (DTC) companies overlook.
- Product Reviews: Encourage customers to leave reviews of your products. Not only does this provide valuable feedback, but it also helps to build trust with potential customers.
- Customer Testimonials: Highlight positive experiences from your customers to showcase the value of your products.
- User-Generated Photos: Encourage customers to share photos of your products in use. This can provide a more realistic view of what your products look like outside of professional product photos.
- Influencer Marketing: Partner with influencers who align with your brand values and have them create content around your products.
- Community-Building: Create a community around your brand. Encourage customers to share their experiences and engage with each other.
- Contests and Giveaways: Run contests and giveaways that encourage users to create and share content about your brand.
- User-Generated Videos: Video content is highly engaging and can provide a more comprehensive view of your product. Encourage customers to create and share videos of your product in use.
- Social Media Engagement: Encourage customers to engage with your brand on social media. This can include sharing, liking, and commenting on your posts.
- Brand Storytelling: Use UGC to tell a story about your brand. This can help to create a more emotional connection with your customers.
- Product Development: Use UGC to inform product development. Customer feedback can provide valuable insights into what works and what doesn’t.
By leveraging UGC, DTC brands can not only engage with their customers in a more meaningful way, but also turn them into advocates for the brand. This can lead to increased loyalty, higher engagement, and ultimately, more sales.