How to Become a UGC Travel Creator

For many, the dream of traveling the world seems to be a distant reality due to the costs involved. However, as a user-generated content (UGC) creator, there are ways to travel for free or at a significantly reduced cost. One of these methods involves leveraging your UGC creator status to score free stays at Airbnb and hotels.

Who is Travel UGC for?

Travel UGC is for anyone who has a passion for exploring the world and sharing their experiences with others. This could be professional travel bloggers, social media influencers, or even passionate travelers who’ve built a strong following based on their unique travel stories and insights.

What if I don’t have followers as Travel Creator?

Don’t fret! Everyone starts somewhere. Focus on creating engaging content that resonates with your passion for travel. As your content improves, so will your following. Remember, quality trumps quantity when it comes to building an engaged audience.

Why do brands and airbnb hosts want travel UGC content?

Additionally, many hotels are also interested in partnering with UGC creators. They’re not just looking for blog posts or Instagram promotions, but also other forms of UGC content like videos and tweets. A well-made video showcasing the hotel’s amenities and services or a series of engaging tweets about your stay can provide valuable promotion for the hotel.

Moreover, Pinterest posts can also be highly effective. This platform is often overlooked but can be a gold mine for UGC creators in the travel industry. A well-curated Pinterest board featuring beautiful images of the hotel and surrounding attractions can drive significant traffic and interest. So, don’t limit yourself to one platform or form of content. The more diverse and engaging your content, the more attractive you’ll be to potential sponsors.

How do I start Travel UGC?

Firstly, it’s important to build a strong portfolio of content. This could include travel-related posts on your blog or social media accounts, or even a well-curated Instagram page dedicated to your travels. The more quality content you have, the more valuable you become to potential sponsors.

Once you have a solid portfolio, you can start reaching out to Airbnb hosts or hotels. Many are willing to offer free or discounted stays in exchange for promotion on your social media channels or blog. When approaching them, be sure to highlight your following and the benefits they’ll receive from this collaboration.

Free UGC Travel Creator Outreach Templates

Begin by crafting a personalized pitch. Highlight your unique style of content creation, your follower base and engagement rate, and how your promotion could benefit the Airbnb or hotel. Include links to your most successful posts or videos, to give them a sense of your work. Always remember to be professional and respectful when making these requests.

Another approach is to build relationships with travel agencies or tourism boards. They often have strong connections with places of accommodation and can negotiate complimentary stays in return for promotional content. This strategy not only helps in reducing accommodation expenses but also provides an excellent opportunity to experience local culture and attractions.

The crucial element to success as a UGC creator in the travel industry lies in authenticity. Being genuine in your content creation and in building relationships will inevitably lead to more opportunities. Keep traveling and creating authentic experiences!

Free UGC Travel Creator Outreach Template: AirBnb

To outreach for a free Airbnb stay, start by identifying potential hosts whose accommodations align with your content style and audience. Send them a friendly, personalized message explaining who you are, what you do, and how a partnership could benefit them.

Be sure to include your audience demographics, engagement stats, and examples of previous successful collaborations.

Where to Find Airbnb UGC for Free Stays?

Finding Airbnbs can be easy with the right tools and strategies. Here are a few ways to find them:

  1. Airbnb Website/App: The primary source of finding Airbnb listings is, of course, the Airbnb website or app. You can search by location, price, type of property, amenities, and more to find the perfect fit for your travel needs.
  2. Facebook Groups: There are many Facebook groups dedicated to Airbnb listings. Joining these groups can help you discover unique and off-the-beaten-path stays that may not be as prominent on the Airbnb website.
  3. Listings with No Reviews: Don’t overlook listings with no reviews. These are often new listings, and the hosts are eager to get bookings and reviews. They might be more open to collaborations and offer more competitive prices.
  4. Google Maps: If you’re looking for an Airbnb in a specific area, try searching on Google Maps. Type “Airbnb” followed by the name of your desired location into the search bar. This can help you find listings in your preferred area that might not show up in a general Airbnb search.
  5. Instagram and Other Social Media Platforms: Hosts often promote their properties on social media. Use relevant hashtags or location tags on Instagram to discover beautiful Airbnb properties. This method also applies to other platforms like Twitter or Pinterest.
  6. Travel Blogs and Websites: Many travel bloggers and websites curate lists of unique or top-rated Airbnbs in various locations. These can be a great source of inspiration and might lead you to properties you hadn’t come across in your own search.
  7. Other UGC Creators: Networking with other UGC creators can be a great way to discover new Airbnb properties. They may have stayed in places that they can recommend, or they might be able to introduce you to hosts who are open to collaborations.

Free Airbnb Stay: Template

Dear [Host’s Name],

I hope this message finds you well. My name is [Your Name], and I am a travel [blogger/influencer/content creator] with a strong passion for exploring new places and sharing authentic experiences with my audience.

I came across your [Airbnb/hotel] listing and was truly captivated by [mention specific features or aspects that attracted you]. I am planning a trip to [Location] on [Date], and I believe your property would be a perfect fit for my travel content.

I would love to discuss the possibility of a collaborative partnership. In exchange for a complimentary stay, I can offer promotion across my [blog/Instagram/Facebook/Twitter] accounts, which collectively reach [number of followers]. My followers are primarily [describe your audience demographics] and are highly engaged, often seeking travel recommendations from my content.

You can view some examples of my previous collaborations here: [Insert links]. I believe that my content style aligns well with your property and can bring valuable exposure and potential bookings.

Thank you for considering my proposal. I am looking forward to the possibility of working together and showcasing your beautiful property to my followers.

Best wishes, [Your Name]

Free UGC Travel Creator Outreach Template: Hotels

Similar to the Airbnb outreach, contacting hotels requires a personalized and professional approach. Highlight your unique content creation style, your audience, and the potential benefits for the hotel. Provide examples of successful collaborations and always maintain a respectful tone. Here’s a template you can customize for your outreach:

Dear [Hotel Manager’s Name],

I hope this message finds you well. My name is [Your Name], and I am a travel [blogger/influencer/content creator] with a passion for discovering and sharing unique travel experiences.

I am planning a trip to [Location] on [Date], and I am highly interested in your hotel due to its [mention specific features or aspects that attracted you]. I believe your hotel would complement my travel content excellently and appeal to my audience.

In exchange for a complimentary stay, I propose promoting your hotel across my [blog/Instagram/Facebook/Twitter] accounts, reaching a collective audience of [number of followers]. My followers, primarily [describe your audience demographics], engage actively with my content and often seek travel recommendations from it.

Here are some examples of my previous collaborations: [Insert links]. I believe my content style aligns well with your hotel’s aesthetic and can bring valuable exposure and potential bookings.

Thank you for considering my proposal. I look forward to potentially showcasing your wonderful hotel to my audience.

Best regards, [Your Name]

How To Find Travel UGC Opportunities?

  1. Hotel Websites: Official hotel websites often provide the most comprehensive information about the hotel, including amenities, room types, location, and more. You can find contact information to directly reach out to the hotel for potential collaborations.
  2. Online Travel Agencies (OTAs): Websites like Expedia,, and Agoda showcase a wide range of hotels. This can be a quick way to discover new hotels and get a sense of their offerings.
  3. Hotel Chain Loyalty Programs: Many international hotel chains have loyalty programs that offer free stays in exchange for points. While this may require initial investment, being a member often gives you direct access to hotel management, providing opportunities for potential collaborations.
  4. Social Media: Follow your favorite hotels or hotel chains on social media platforms like Instagram, Facebook, and LinkedIn. This not only keeps you updated with their latest offerings but also helps you engage with their posts, making you more noticeable when you reach out for collaborations.
  5. Hotel and Travel Trade Shows: These events are a great place to network with hotel representatives and pitch your collaboration ideas in person.
  6. Industry Contacts: Networking is key in the travel industry. Building relationships with other travel content creators, travel agents, or even hotel staff can lead to opportunities for free hotel stays.
  7. Public Relations Agencies: PR agencies manage media relations for many hotels. Establishing a relationship with these agencies can often lead to invitations for press stays at their client hotels.
  8. Travel and Hospitality Media Platforms: Platforms like Travel Weekly, Skift, or Hospitality Net often feature new or top-rated hotels. This can be a great way to discover hotels for potential collaborations.
  9. Tourism Boards: Tourism boards often partner with hotels to promote their region. They can be a valuable resource in connecting you with hotels interested in collaborations.


Becoming a travel UGC creator can open up a world of opportunities, including free stays at Airbnbs and hotels. It requires effort, persistence, and creativity, but the rewards are worth it. So, start creating, keep exploring, and enjoy the journey!