What is growth hacking?
Growth hacking is a term used to describe a range of creative marketing techniques that are designed to help start-ups achieve rapid growth. The term was coined by entrepreneur Sean Ellis in 2010, and has since been adopted by many tech startups.
How I growth hack my businesses:
Exact domain name advantage + SEO
Expensive to acquire & difficult to source, 1 word domain names are often associated with major companies & appear more trustworthy.
A good domain name can give you a leg up in terms of clickthrough rate, sales conversion & SEO.
Here are my requirements for sourcing domain names for my own brands:
- Exact match keyword domains with high search volume
- .com domain if possible (.co & .io, works fine too)
- Brand name relevant to end-product
- Some backlinks, but not required!
How does it work?
More often when we link out to other websites, we use their brand name! Working around this universal practice, we have an accurate measure of anchor text that people will use – allowing us to rank for keywords without any additional cost.
Leveraging on this, ranking for keywords essential becomes free, giving us FREE organic traffic just by owning the domain name.
Here are my results with microtask, implementing this exact strategy.
I’ve been using this method to generate leads & grow a 2,000+ person Facebook group in 3 months at no additional cost.
This strategy works for 1 word domains too, as part-keyword domain match works decently well with just 26 referring domain, most of which are spam.
This strategy works as your domain will be prioritised, as it’s included in the keyword people are searching for.
Showing up for both long tail & short tail keywords without additional cost.
P.S this strategy heavily depends on SEO variables like search intent & SERP competition.
I have a domain costing 4.2k SGD, with over 300 referring domains from big magazines & editorial websites still having issues ranking for the search term I optimised for after 4 rounds of A/B testing.