Continuing from the one-word domain name post, I’ve been funneling SEO traffic from my business to a Facebook group, I have grown the group to 2000+ members (Pending acceptance to the group for most of them.)
However, there are a few more stages in between creating an active group and keeping it going. The number of individuals you must recruit is one of them. Another is to keep and ensure that the group remains useful, up to date, and spam-free.
There are a few things to keep in mind when you’re growing and managing a Facebook group.
First, it’s important to have clear goals for your group. What is it that you want to achieve? Once you have a good understanding of your goals, it will be easier to set up your group and attract members who are interested in the same thing.
- What does your audience need your group for?
- Are you building a community or nurturing leads?
- What value do you get out of maintaining the group?
Some ground rules for facebook groups:
- prohibit self-promotion or sales pitches
- Basic courtesy & respect for members
- be aware of the subtle upsell!
Next, you need to promote your group. A great way to do this is by using Facebook ads. You can target people who are likely to be interested in your group based on their interests and demographics. I’m more familiar with SEO to social traffics – from guest posting, parasite SEO & quora/forum piggybacking.
Finally, once you have built up a good sized group, it’s important to keep them engaged. This means regularly posting interesting content, starting discussions, and organizing events.
If you can keep these things in mind, you’ll be well on your way to growing and managing a successful facebook group!